LONG ISLAND, NEW YORK/NOVEMBER 20, 2017 – Sustainable City Project (SCP) has joined the Newman’s Own Foundation $500k Holiday Challenge, a fundraising competition on CrowdRise, the largest crowdfunding platform for good. Newman’s Own Foundation $500k Holiday Challenge is a friendly fundraising campaign for eligible US-based 501(c)3 charities. Selected organizations will compete for half of one million dollars in prize money.  SCP has joined the challenge on CrowdRise to raise money to support its mission.  SCP is preparing America for the impact of rising sea levels and increasing flooding resulting in the migration of millions of people from coastal communities.  We are bringing together the best people, the latest research and technology, and the most creative city planning and design talent from around the world to build the first, new sustainable city in the United States from the ground up – starting now!

Sea levels are rising faster and higher than previously thought.  Recently published reports by experts in the US government and the United Nations all increased the potential sea level rise in the United States from 3 feet to more than 7 feet by 2100 –and it keeps getting higher over time. Even at the 3-foot level, millions of Americans will be forced to leave their homes by 2100 due to flooding causing loss of land and infrastructure.


Donations will support the research, and ultimately the blueprint that will be used to build the first sustainable city in the United States.  In return for a donation in any amount, donor’s names will be prominently placed on our founder’s wall in the City Center.  Donors who really want to leave a lasting legacy and give more than $5,000 will have a street or building named after them (or in anyone’s name they choose).

“We read about the impact of sea level rise almost every day.  For most of us, it feels like an issue that does not affect us personally, can be dealt with later, or that will be dealt with by our government or some big company.  However, we will all be affected when millions of people start migrating away from coastal communities to our already over-crowded cities.  The need to act is really now and it’s up to all of us to respond,” said David Crane, Founder and Executive Director. “We are thrilled to be part of the Newman’s Own Foundation $500k Holiday Challenge.  Both our organizations have a passionate belief in sustainability and investing in a secure future for everyone.”

The Newman’s Own Foundation $500k Holiday Challenge will launch on CrowdRise on November 21, 2017 at 12pm ET and runs through January 3, 2018 at 1:59:59pm ET. There are 10 grand prizes up for grabs with the team that raises the most online winning $150,000 and 10th place winning $2,500. On #GivingTuesday an additional $85,000 will be awarded to the top 3 charities. Plus, weekly Bonus Challenges enable charities to win up to another $115,000.


To help Sustainable City Project win the Newman’s Own Foundation $500k Holiday Challenge head to:

CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create massive engagement and leverage, and use the power of the crowd to provide new meaningful funding streams for organizations in every sector.

Sustainable City Project is a 501c3 nonprofit organization founded by David Crane and Philip Goetz. David and Philip have been working for more than 30 years to reimagine and transform the healthcare industry to be more sustainable and deliver better experiences and outcomes for patients, their families, and care providers. They have experience taking on big projects, managing complex challenges and building world-class teams to achieve measurably transformative results. Now, David and Philip are turning their passion and dedication to the most critical issue of our time; building new, sustainable cities that will prepare our country for the largest population migration in our history. We are actively building a global network of experts, creative talent and technology pioneers focused on achieving our mission to plan, design & build the first sustainable city in the United States using worldwide collaborations and competitions.

Newman’s Own Foundation is celebrating 35 years of giving and $500 million to thousands of charities, helping millions of people. As Paul Newman would say, “giving back is just the right thing to do.”

Newman’s Own foundation was founded by the late actor Paul Newman to continue his philanthropic legacy and help make the world a better place. The Foundation turns all net profits and royalties from the sale of Newman’s Own food and beverage products into charitable donations. For more information, visit

CrowdRise is the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. Used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world, CrowdRise enables people to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions of dollars to date. For more information visit

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Media Contact:
David Crane
Founder & Executive Director

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